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Milestones, Achievements & Awards

Xiao En Group has accomplished much since it was first established in the 1980s. With over three decades of history, our milestones are symbols of our commitment to serving with empathy and care like that of family, alongside the diligence and professionalism that has earned the trust of the community.

Timeline

2021
09/08/2021

Deathfest World Tour

Deathfest World Tour

Xiao En supports the “Deathfest World Tour 2021” event to promote the life-death education globally. A team of 18 professional speakers held a 34-hours non-stop virtual talks in related with life and death topics.

2020
01/01/2020

[Award] READER’ S DIGEST – Quality Service Award

[Award] READER’ S DIGEST – Quality Service Award

Xiao En won the Silver Award – QUALITY SERVICE AWARD by READER DIGEST, in the Malaysian Funeral Category.

2019
01/11/2019

Court of Chaya x LIULI

Court of Chaya x LIULI

Xiao En and the only artistic Chinese glassware Taiwan brand – [Liuli Gongfang / Liuli Crystal Art designed a special series of LIULI columbarium for Court of Chaya.

09/08/2019

[Award] “Honorable Role Model” by the Worldwide Excellence Award

[Award] “Honorable Role Model” by the Worldwide Excellence Award

Dato Frank Choo, the managing director of Xiao En Group, was awarded the “Honorable Role Model” by the Worldwide Excellence Award. This shows that persistence is the best inheritance.

2018
09/08/2018

[MoU] Taiwan Nanhua University

[MoU] Taiwan Nanhua University

Xiao En Group has signed a memorandum of understanding (MoU) with Taiwan Nanhua University to foster a Cross-Cultural Exchange in related with life-death education. The MoU was signed under the presence of Venerable Jue Cheng, Abbess of Fo Guang Shan Malaysia.

The Nanhua students from Life-and-Death Studies can have the opportunities to conduct their education internship at Xiao En.

09/08/2018

The First ‘Death Festival’ in Malaysia

The First ‘Death Festival’ in Malaysia

In 2018, Xiao En Group presented the first Malaysia Death Fest 1.0, where we receive a great attendance and response from the public.

2017
09/08/2017

Academy for Silent Mentor

Academy for Silent Mentor

[Promoting the Silent Mentoring Program]

Xiao En invested RM3 million to build a new AFSM centre at the size of 8,000 sqft in Xiao En Centre. The monthly rental fee was only RM1 and Xiao En donated a few hundred thousand ringgits to purchase medical equipment to support the CSR Silent Mentor program.

01/01/2017

30 Years Anniversary

30 Years Anniversary

Xiao En Group celebrates its 30th anniversary.

2015
01/01/2015

[Award] The “Role Model” Award by HK Chinese Cemetery

[Award] The “Role Model” Award by HK Chinese Cemetery

Datin Choo Lein Sei Keng won the “Role Model” award presented by the Hong Kong Chinese Cemetery Security Committee.

2014
01/01/2014

The Launching of Peace Memorial Columbarium

The Launching of Peace Memorial Columbarium

The Peace Memorial Columbarium was completed.

2013
13/05/2013

Peace Memorial Columbarium Groundbreaking Ceremony

Peace Memorial Columbarium Groundbreaking Ceremony

Xiao En collaborates with Gecinta Malaysia to build a columbarium project.

Part of the profits from 9.1 Columbarium will be contributed as part of the association’s future projects in related with 9.1 commemoration.

01/01/2013

[Award] Sin Chew Business Excellence Awards

[Award] Sin Chew Business Excellence Awards

Xiao En was awarded the “Product and Service Quality Excellence Award” and “CSR Excellence Award” by Sin Chew Daily.

2012
01/01/2012

1st Counselling Support in Malaysia

1st Counselling Support in Malaysia

The first funeral company in Malaysia that established a counselling & consultation department.

01/01/2012

The Launching of Silent Mentor Program

The Launching of Silent Mentor Program

Xiao En Group collaborates with the Universiti Malaya and Taiwan Tzu Chi University to establish the “Silent Mentor Program”.

2010
01/01/2010

Xiao En Water Village

Xiao En Water Village

Upon completion of Xiao En Water Village, Mr. Keng  Choo Cheng Siong, Director of Design and Planning of Xiao En Group, designs a series of Guanyin Bodhisattva, jointly designed together with experts from Malaysia, China, and Australia.

01/01/2010

The Life Book

The Life Book

The Life Book was published.

01/01/2010

[Award] Dato Award Recognition

[Award] Dato Award Recognition

Mr. Choo Chuo Siong, Managing Director of Xiao En Group, was awarded the title of Dato at the 80th birthday of His Highness the Sultan of Pahang.

2008
01/01/2008

One-Stop Funeral Services

One-Stop Funeral Services

Upon the completion of Xiao En Centre, Xiao En Group officially opened the one-stop funeral service of “Xiao En Cares”.

01/01/2008

Anti-Japanese Martyrs Monument

Anti-Japanese Martyrs Monument

The opening ceremony of building the Anti-Japanese Martyrs Monument.

2007
01/01/2007

New Columbarium Project

New Columbarium Project

A new garden-style columbarium was built.

01/01/2007

[Award] Wanita MCA Chinese Women Entrepreneur Award

[Award] Wanita MCA Chinese Women Entrepreneur Award

Datin Choo Lein Sei Keng, Chairman of Xiao En Group, was awarded the “MCA Best Female Entrepreneur” award.

2006
01/01/2006

Xiao En Centre

Xiao En Centre

Construction of Xiao En Centre begins.

2005
01/01/2005

[Award] Malaysia’s Most Outstanding Chinese Entrepreneur

[Award] Malaysia’s Most Outstanding Chinese Entrepreneur

Datin Choo Lein Sei Keng, Chairman of Xiao En Group, was awarded “Malaysia’s Most Outstanding Chinese Entrepreneur”.

01/01/2005

[Award] World Top Ten Cemetery Planning and Management Companies

[Award] World Top Ten Cemetery Planning and Management Companies

Xiao En Group was selected as one of the “World Top Ten Cemetery Planning and Management Companies”.

2004
01/01/2004

The Peace Memorial Centre

The Peace Memorial Centre

Kelab Gecinta Malaysia and Xiao En Group have collaborated to build Peace Memorial Centre.

01/01/2004

Collaboration with Rockwills

Collaboration with Rockwills

In co-operation with Rockwills Group, we launched the “Palliative Care and financial planning” package.

2003
01/01/2003

9.1 Remembrance Day Ceremony

9.1 Remembrance Day Ceremony

Ground-breaking ceremonies were held for Anti-Japanese Martyrs Monument and 9.1 Remembrance Day.

2002
01/04/2002

The Quadrangle Court

The Quadrangle Court

The Quadrangle Court in Xiao En Memorial Park was completed in accordance with Beijing’s traditional architectural format.

01/01/2002

Funeral Services Packages

Funeral Services Packages

Launched Six “Funeral Services Packages”

2001
24/09/2001

Melaka Memorial Park – Joint Venture

Melaka Memorial Park – Joint Venture

Established partnership with the Chinese Chamber of Commerce in Malacca to create the “Melaka Memorial Park”.

01/01/2001

Xiao En Temple

Xiao En Temple

The Xiao En Temple was completed. The “Western Trinity” (Malaysia’s largest wood-carved Buddha statues) was placed in the temple.

01/01/2001

Family Doctrine of Zhu Xi

Family Doctrine of Zhu Xi

Xiao En sponsored the “Family Doctrine of Zhu Xi” under Malaysia Choo Clan Association.

1996
02/01/1996

New Appointed Director

New Appointed Director

Datin Choo Lein Sei Keng assumed the position of chairman of Xiao En Group’s board of directors.

01/01/1996

The Remembrance of our Founder

The Remembrance of our Founder

Founder Dato Choo Ching Hwa passed away at the age of 64.

1995
01/01/1995

1st Modern Columbarium

1st Modern Columbarium

The first modern air-conditioned columbarium in Malaysia was officially opened.

1994
01/01/1994

Memorial Park Expansion

Memorial Park Expansion

A 100-acres of land was purchased for Xiao En Memorial Park’s expansion, to build a cemetery and columbarium.

1993
01/01/1993

The Launching of Xiao En Memorial Park

The Launching of Xiao En Memorial Park

Xiao En Memorial Park was officially opened to the public for visitation.

1991
01/01/1991

Land Grant

Land Grant

The state government approval was granted to develop Xiao En Memorial Park.

1990
01/01/1990

The Name of the Memorial Park

The Name of the Memorial Park

The cemetery was named “Xiao En Memorial Park”, inscribed by The late Master Boyuan.

1987
01/01/1987

Company Registration

Company Registration

The company registered under the name “Rest Park”